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Retention & Loyalty Manager

Company: Spa Sciences
Location: Port Saint Lucie
Posted on: September 19, 2022

Job Description:

Who We Are
Spa Sciences is the #1 selling beauty device brand in the US with distribution nationally in Walmart, CVS, Walgreens & more. We are proud to offer our customers the ability to "bring the spa home with you" through the advanced technology of our beauty devices. Spa Sciences consist of a diverse team of skincare experts, including scientists, engineers, designers, and beauticians. We are committed to providing clinically effective, safe and affordable beauty devices for at home use.
About the Role
Reporting to the Director of Growth Marketing, the Retention & Loyalty Manager will play an integral role in the Spa Sciences eCommerce team, overseeing the email & SMS marketing channel performance with a focus on driving revenue, traffic, customer acquisition, retention and preventing churn.
The Manager, Email & SMS Marketing is a strong project manager, intuitive marketer, and collaborative colleague, with an excitement for working with cross-functional teams. Bringing innovative ideas and devising strategies to grow the email & SMS channels, the Manager is creative, analytical and solutions oriented.
You Have:

  • Bachelor's degree in business administration, marketing, communications, or a related field.
  • 5+ years of experience in Email Marketing/SMS channel management and CRM.
  • 2+ years people management experience.
  • Experience with email/SMS service providers (i.e. Klaviyo, Attentive) and basic HTML.
  • Experience with web analytics (i.e. Google Analytics)
  • Advanced Microsoft Excel knowledge required.
  • Experience with CRM software a plus.
  • Strong analytical skills required. Proven ability to analyze data and turn insights into strategic actions.
  • Proven ability to optimize email and/or SMS channel performance through data analysis, testing & innovation.
  • Deep familiarity with email and/or SMS marketing best practices.
  • Ability to multi-task and work in a collaborative and fast-paced environment.
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
  • Must have strong organizational and project management skills.
    You Will Work On:
    • Managing & implementing a strong omnichannel strategy through email and SMS.
    • Leading the email & SMS calendar based off the e-commerce activation calendar (product launches, promotions, etc.) and issue reporting on a weekly & monthly basis.
    • Managing and optimizing all newsletter/promotional/triggered/loyalty communications sent by email and SMS using segmentation and personalization.
    • Consistently monitoring email & SMS channel KPIs, including open/click rates, conversion rates, sales and attrition. Raise opportunities to improve performance & propose / implement testing strategy to achieve growth objectives.
    • Owning the campaign briefing process including managing timelines, results and working closely with our digital designer and copywriter.
      Perks include:
      • A competitive salary and commission
      • Medical insurance
      • Vision insurance
      • Dental insurance
      • 401K
        Spa Sciences is an Equal Opportunity Employer where the spirit of inclusion feeds into everything we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Spa Sciences is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Keywords: Spa Sciences, Port St. Lucie , Retention & Loyalty Manager, Executive , Port Saint Lucie, Florida

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