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Creative Strategist

Company: Relevante, Inc.
Location: Port Saint Lucie
Posted on: August 3, 2022

Job Description:

Relevante has partnered with a beauty products company in the Port St. Lucie, FL area to provide them with a Performance Creative Strategist. Please review the below description and let us know if you are interested.

Our client is seeking a data-driven Performance Creative Strategist who will own creative development across our performance media channels and ensure we are constantly iterating and testing new content. This role is equal parts creative and analytical, bridging the gap between our growth marketing team and our internal and external creative partners.

Responsibilities of the Performance Creative Strategist:

  • Own the development cycle of best-in-class performance creative content from start to finish. This includes developing our testing/iteration roadmap, writing briefs, facilitating content production, and leveraging creative results to inform future testing and both short and long-term strategy.
  • Transform creative performance and insights into codified learnings and actionable next steps that align with our results-driven content strategy and internal Creative Playbook (which you'll help develop!)
  • Map out Growth team's content needs across various channels, brainstorm ideas for new creative, deliver detailed briefs to creative partners, manage production schedule and ensure timely delivery of effective, attention-getting assets.
  • Work closely with internal and external partners such as creative agencies, in-house and freelance designers, copywriters, content creators, and influencers to source and develop content for use across paid channels.
  • Benchmark ad creatives from other brands and keep the team up-to-date on creative trends in the market.
  • Coordinate with our Partnerships/Influencer team to identify relevant influencers and help secure content usage rights to promote across paid channels.
  • Utilize customer insights to develop content frameworks that address pain points and support the customer journey across our various personas; deliver the right message to the right people.
  • Develop, document and store content, briefs and agreements in an organized and retrievable manner.
  • Manage legal and licensing agreements related to content in coordination with our Legal team.

    Requirements of the Performance Creative Strategist:
    • 3-4 years of paid social experience in a fast-growing consumer company or agency managing campaigns with at least $300k monthly budgets.
    • Strong analytical approach to customer and revenue growth.
    • Proven experience in designing and building data-driven, marketing programs.
    • Deep familiarity with marketing platforms, e-commerce KPIs, attribution modeling, incrementally testing, and analytics tools.

      Benefits of the Performance Creative Strategist:
      • Medical Insurance
      • Dental Insurance
      • Retirement Plan

        About Relevante, Inc. - the Recruiting Firm Representing the Client for this JobRelevante is an accounting & technology direct hire recruiting and contract staffing firm. We help our Clients identify and recruit the best talent in the market and help our candidates win engaging and enriching jobs. Our Clients are some of the best companies to work for among F1000 and emerging fast growth companies in the region. Relevante has been consistently ranked as a fast growth company and one of the largest recruiting, accounting, and management consulting firms in the Philadelphia region. To stay connected with our network, please follow us on LinkedIn https://www.linkedin.com/company/relevante

Keywords: Relevante, Inc., Port St. Lucie , Creative Strategist, Advertising , Port Saint Lucie, Florida

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