Performance Creative Strategist
Company: Spa Sciences
Location: Port Saint Lucie
Posted on: August 2, 2022
Who We Are
Spa Sciences is the #1 selling beauty device brand in the US with
distribution nationally in Walmart, CVS, Walgreens & more. We are
proud to offer our customers the ability to "bring the spa home
with you" through the advanced technology of our beauty devices.
Spa Sciences consist of a diverse team of skincare experts,
including scientists, engineers, designers, and beauticians. We are
committed to providing clinically effective, safe and affordable
beauty devices for at home use.
About the Role
We are looking for a data-driven Performance Creative Strategist
who will own creative development across our performance media
channels and ensure we are constantly iterating and testing new
content. This role is equal parts creative and analytical, bridging
the gap between our growth marketing team and our internal and
external creative partners.This is an absolute critical position,
which will be key to unlocking aggressive business growth by
helping us deliver the right creative and messaging to potential
customers at the right time. Channels include, but are not limited
to paid social Facebook, Instagram, TikTok, YouTube, display,
native, connected tv, and direct mail.
This individual will report to our Director of Growth Marketing,
and work cross-collaboratively with growth marketing, creative, and
third-party creative agencies. The ideal candidate brings a passion
for developing effective ad creative and solving growth challenges
but also demonstrates the ability to think analytically and make
- Own the development cycle of best-in-class performance creative
content from start to finish. This includes developing our
testing/iteration roadmap, writing briefs, facilitating content
production, and leveraging creative results to inform future
testing and both short and long-term strategy.
- Transform creative performance and insights into codified
learnings and actionable next steps that align with our
results-driven content strategy and internal Creative Playbook
(which you'll help develop!)
- Map out Growth team's content needs across various channels,
brainstorm ideas for new creative, deliver detailed briefs to
creative partners, manage production schedule and ensure timely
delivery of effective, attention-getting assets.
- Work closely with internal and external partners such as
creative agencies, in-house and freelance designers, copywriters,
content creators, and influencers to source and develop content for
use across paid channels.
- Benchmark ad creatives from other brands and keep the team
up-to-date on creative trends in the market.
- Coordinate with our Partnerships/Influencer team to identify
relevant influencers and help secure content usage rights to
promote across paid channels.
- Utilize customer insights to develop content frameworks that
address pain points and support the customer journey across our
various personas; deliver the right message to the right
- Develop, document and store content, briefs and agreements in
an organized and retrievable manner.
- Manage legal and licensing agreements related to content in
coordination with our Legal team.
- 3-4 years of paid social experience in a fast-growing consumer
company or agency managing campaigns with at least $300k monthly
- Strong analytical approach to customer and revenue growth.
- Proven experience in designing and building data-driven,
- Deep familiarity with marketing platforms, e-commerce KPIs,
attribution modeling, incrementally testing, and analytics
- A competitive salary and commission
- Relocation package
- Medical insurance
- Vision insurance
- Dental insurance
Spa Sciences is an Equal Opportunity Employer where the spirit of
inclusion feeds into everything we do. We are committed to
providing an environment of mutual respect where equal employment
opportunities are available to all applicants and teammates. Spa
Sciences is committed to equal employment opportunity regardless of
race, color, ethnicity, ancestry, religion, sex, national origin,
sexual orientation, age, citizenship status, marital status,
disability, gender identity, gender expression, and Veteran
Keywords: Spa Sciences, Port St. Lucie , Performance Creative Strategist, Advertising , Port Saint Lucie, Florida
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