Growth Marketing Manager

Company: Spa Sciences
Location: Port Saint Lucie
Posted on: July 31, 2022

Job Description:

Who We AreSpa Sciences is the #1 selling beauty device brand in the US with distribution nationally in Walmart, CVS, Walgreens & more. We are proud to offer our customers the ability to "bring the spa home with you" through the advanced technology of our beauty devices. Spa Sciences consist of a diverse team of skincare experts, including scientists, engineers, designers, and beauticians. We are committed to providing clinically effective, safe and affordable beauty devices for at home use.
About the RoleSpa Sciences is seeking a Growth Marketing expert who has managed at least 6 figures per month in ad spend throughout their career. This individual will execute campaign strategy for customer acquisition and revenue growth through strategic campaign ideation, creation, and ad operations across both paid social and paid search. The candidate will work collaboratively with other channel owners. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The Growth Marketing Manager will report to the Director of Growth Marketing.
You Will Work On:

• Providing strategic insight on emerging trends and industry developments as they impact the social media landscape
• Launching ad campaigns across paid social & paid search platforms including but not limited to Google, Meta, Twitter, TikTok & Snapchat
• Becoming an expert on our goals and develop creative solutions that boost the brand's reputation and conversions
• Gaining a deep understanding of our products and competitors so you can launch the most effective ad campaigns that have high engagement
• Liaising with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the brand guidelines
• Presenting weekly reporting on campaign performance, highlighting what's worked, new experiments to run, etc.
• Advising the director of Digital Growth on improving their bottom of funnel performance to lower our overall CAC and improve LTV
• Staying on top of internal & cross department communication + demonstrate strong project management skills
  You Have:
  • A Minimum 3+ years of experience managing ad spend across digital marketing channels such as Google & Meta
  • Spent at least 6 figures in ad spend ($300,000/month ad spend minimum) across your career. The more experience you have on spending (and spending efficiently, the better)
  • Deep knowledge liaising with dev teams to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places -
  • Experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience's attention and is on par with the branding guidelines
  • Experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested
  • A highly analytical mind and are obsessed with achieving KPIs
  • Expertise with the intersection of paid, owned and earned media in social campaign orchestration
  • Passion about the paid media landscape, and can demonstrate thought leadership in the space
    Perks include:
    • A competitive salary and commission
    • Relocation package
    • Medical insurance
    • Vision insurance
    • Dental insurance
      Spa Sciences is an Equal Opportunity Employer where the spirit of inclusion feeds into everything we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Spa Sciences is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
      

Keywords: Spa Sciences, Port St. Lucie , Growth Marketing Manager, Advertising , Port Saint Lucie, Florida